Cooperativa Agrícola Cafetalera San Juan (San Juan) was formed in 1974 with 40 farmer members across Caranaví united with the goal of supporting small family farms and organic, chemical-free methods. Felix sees himself as part of the younger, renewed generation of coffee lovers in Bolivia—including baristas and roasters—who are fortunate to be in a producing country with such high potential. This generation certainly believes there is a lot of ground to be covered. San Juan relies on individual farmers to process their own coffee. Felix has made quality control central to the coop’s operations, and his lab in Alto Cochabamba serves as the central control point for all lot building and exportation.
Bolivia is South America's only landlocked coffee-producing country and is the smallest exporter of coffee on the continent. The quality of that coffee, however, is hardly lacking in diversity or beauty. Bolivia’s terrain and geography are gifted for arabica production, particularly throughout its greater Yungas region (Yungas is Aymara for "warm lands"), whose mountain ranges connect the low and humid Amazonian basin to the dry Andean altiplano above. The most productive municipality in the Yungas is by far Caranaví, where 85-90% of Bolivia's specialty coffee has continued to thrive over the decades. Caranaví's landscape is steep, cloudy, rugged, and remote, with natural forests making up more than 90% of the territory. Coffee farms in this high and tropical climate tend to be well-managed but small, challenged by isolation, and lacking in long-term industry support. Bolivian growers still often don’t have processing equipment or transportation of their own, a massive hurdle in such territory. Biodiversity, soil health, elevation, and progressive leadership in San Juan all work undeniably in favor of small farmers seeking sustainable livelihoods with coffee. Yet, facing each and every Bolivian coffee, especially the best ones, is one of the most strenuous overland transits in the coffee world, passing elevations of 4000 meters over the top of the Andes and west to the port of Arica on Chile’s coast. The country’s low production, select few producer groups in the specialty game, and formidable logistical challenges, mean each successful arrival is something to be cherished.